Privacy Policy

1. Basis for information collection

We only collect, store and process information on the principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity and confidentiality.

We collect and process your information only when we have a lawful basis to do so. Depending on the nature of your interaction with us, this may be your consent, the necessity to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our services.

2. Information we collect

• Personal information: information that can identify you, such as your name, email address, phone number, company name and other contact details you provide when you register for an account or contact us.
• Non-personal information: details that do not directly identify you, such as your IP address, browser type, device type, operating system, pages visited and usage patterns. This helps us analyse and improve the performance of the Website.

3. How we use your information

• To provide and improve our services — deliver our services, communicate with you about your account and respond to your enquiries or requests.
• To personalise your experience — tailor the content and features you see based on your preferences.
• To develop and improve the Website — monitor performance, understand user behaviour and improve functionality.
• To send marketing communications — with your consent, promotional emails or newsletters. You can opt out at any time using the unsubscribe instructions in the email.

4. Cookies and tracking technologies

Cookies are small data files stored on your device when you visit the Website. You can control cookie settings through your browser, including blocking or deleting cookies, though disabling them may affect some features.

• Essential cookies — necessary to operate the Website, such as logging into your account or accessing secure areas.
• Performance cookies — help us understand how visitors use the Website so we can improve it.
• Functional cookies — remember your preferences and enable enhanced features such as language settings.
• Advertising cookies — used to deliver relevant ads and may track browsing activity across websites.

5. Data sharing and disclosure

The Hype Store does not sell, rent or trade your personal information to third parties. We may share it in the following circumstances:

• Service providers: trusted third-party vendors who help us operate the Website, process transactions or send communications. They may use your information only for the services they provide to us.
• Legal compliance: where required by law, such as a subpoena, court order or legal process, or where disclosure is necessary to protect the rights, property or safety of The Hype Store, our users or others.
• Business transfers: in a merger, acquisition or sale of assets, your personal information may be transferred. We will notify you if another company acquires our assets and your information becomes subject to a different privacy policy.

6. Your rights and choices

To exercise any of these rights, write to us at thehypestore67@gmail.com.

• Access — request access to the personal information we hold about you and obtain a copy.
• Correction — ask us to correct information that is inaccurate or incomplete.
• Deletion — request deletion of your personal information, subject to legal obligations.
• Opt-out — stop marketing communications using the unsubscribe instructions or by contacting us.
• Data portability — in certain cases, receive your personal information in a structured, commonly used, machine-readable format.

7. Children’s data

Our services are not directed to children under the age of 18. We do not knowingly collect or process personal information from children under 18 without verifiable parental consent. If we discover that we have processed a child’s data without a lawful basis, we will promptly delete it. Parents or guardians may contact us to review or request deletion of their child’s information.

8. International data transfers

The Hype Store operates internationally, and your personal information may be transferred to countries outside your country of residence, including the United States, which may have different data protection laws. By using the Website, you consent to such transfers, and we take steps to ensure your data is protected in accordance with applicable laws.

9. Retention of data

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. When it is no longer needed, we securely delete or anonymise it.

10. Notification of breach

In the event of a data breach likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 6 (six) hours and affected individuals without undue delay, in accordance with applicable data protection laws. The notification will describe the nature of the breach, likely consequences and the measures taken to address it.

11. Changes to this Privacy Policy

The Hype Store may modify or update this Privacy Policy at any time. We will notify you by posting the new policy on this page and updating the effective date above. Please review this page periodically.

For questions regarding these terms, contact HYDGEN by email at thehypestore67@gmail.com or by phone at +8072114003.

12. Grievances

• For questions about this Privacy Policy, write to thehypestore67@gmail.com. If you are not satisfied with the response, please write to the Grievance and Data Protection Officer.
• Any complaints, abuse or concerns regarding content, comments or a breach of this policy must be reported immediately to the Grievance and Data Protection Officer in writing or by email.
• The Grievance and Data Protection Officer will acknowledge the complaint within 24 (twenty-four) hours and redress it within 30 (thirty) days from the date of receipt.